Davanti announces launch of Protoura Sport Evo
Davanti Tyres, one of the UK’s leading mid-range tyre brands, is excited to announce the launch of its first Ultra-Ultra High Performance (UUHP) tyre, the Protoura Sport Evo, which is also the brand’s first-ever tyre to be both designed and manufactured in Europe.
Building on the runaway success of the flagship Protoura Sport range originally launched in 2021, the latest addition to Davanti’s performance tyre range will become the new generation flagship of Davanti's summer tyre line up, expecting to disrupt the tyre market in the second half of 2025.
Designed for drivers who demand precision, exhilaration and unrivaled performance for an exceptional driving experience, Protoura Sport Evo has been expertly engineered in one of Europe’s most advanced smart factories. This has played a crucial role in the design and development of the Protoura Sport Evo in improving on the wet and dry handling performance of the original, taking advantage of the advanced manufacturing technologies and research & development facilities to pair with Davanti’s renowned, extensive testing program.
Importantly for the brand, the benefits of producing the new flagship tyre in Europe include the supply chain efficiencies of near-shore production for European customers, facilitating access to new opportunities, as well as enhancing competitiveness in local markets.
Bringing the next generation of UUHP tyres to the sector, the Protoura Sport Evo features unique design features including:
Advanced and improved tread design to maximise water dispersion, enhance grip and braking performance for ultimate confidence on the road.
Specially-engineered silica compound developed for superior traction and dynamic precision handling
Improved wet and dry handling ensures stability and control when it matters most
Deep rim protector technology for enhanced wheel protection
Davanti Tyres’ General Manager Peter Cross comments: “This truly is a milestone for Davanti Tyres. Not only are we revealing our first Ultra Ultra-High Performance tyre, but we’re also manufacturing this next generation flagship tyre in Europe, which is a first for the brand, too.
“This step-change shows our determination to grow the product portfolio with our next generation of performance tyres, and lead the way by investing in our research and development, leveraging the most innovative technologies available in state-of-the-art facilities, whilst also driving wider business efficiencies. Since Davanti Tyres’ inception in 2015, it has always been about Leading The Way, and nearly 10 years later, that’s how we plan to continue.”